Text

Strategi Pemasaran Produk Usaha Mikro di KabupatenProbolinggo Pada Masa Pandemi Covid-19

---

Strategi Pemasaran Produk Usaha Mikro di Kabupaten Probolinggo Pada Masa Pandemi Covid-19
Keywords: Strategy, Marketing, micro business product
Abstract
This study aims to determine the constraints and problems in the marketing of micro business products in Probolinggo Regency so that it can be used in policy making by the local government for efforts to increase the marketing of the micro business. The object of this research is micro business actors in Probolinggo Regency. The analysis used is micro business data analysis, policy analysis, analysis of marketing potential and problems and analysis of micro business marketing strategy directions. Based on the analysis and identification of conditions in the field, the results of the marketing strategy for micro-enterprises in Probolinggo Regency are located in quadrant I, meaning that in this quadrant they face enormous market opportunities and internal strengths. The strategy set is Room A with Rapid Growth Strategy, which is a fast-flow growth strategy to show maximum development for certain targets and in a short time. The following is an action plan for marketing micro-enterprises in Probolinggo Regency.

---

Availability

No copy data

Detail Information

Series Title

Strategi Pemasaran Produk Usaha Mikro di KabupatenProbolinggo Pada Masa Pandemi Covid-19

Call Number

-

Publisher

Sekolah Tinggi Keguruan dan Il : Jurnal Pendidikan dan Kewirausahaan (PKWU).,

Collation

Halaman : 221-241

Language

Indonesia

ISBN/ISSN

e-ISSN : 2623-1964

Classification

manajemen

Content Type

-

Media Type

-

Carrier Type

-

Edition

Volume 9 Nomor 1

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment