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An Analysis on the Effect of Strategic Planning Towards Company Performance in the Effort of Creating Competitive Advantages

An Analysis on the Effect of Strategic Planning Towards
Company Performance in the Effort of Creating Competitive
Advantages

Abstract
The purpose of this study is to discover and to analyze the effect of: 1. Managerial factor towards strategic
planning, 2. Environmental factor towards strategic planning, 3. Cultural organization factor towards strategic
planning, 4. Strategic planning towards the competitive advantages, 5. Company Perfomanc toward Competitive
Advantage. This study is a causal type of study and this study tested the results using Path Analysis. The
measurement of the result used Linkert scale. The population of this study is the entire Micro-, Small-, Mediumscale Enterprise (UMKM) actors. The data gathered were in the form of primary and secondary data. Study
result showed that managerial factor insignificantly and negatively affected Strategic Planning. Then,
environmental factor significantly and positively affected Strategic Planning. Cultural organization factor
insignificanly and positively affected Strategic Planning. As for managerial factor, it directly influenced
company performance. Managerial factor, cultural organization factor, and environmental factor influenced, as
many as 63,3%, to Company Performance, whereas managerial factor, cultural organization factor,
environmental factor, and performance influenced, as many as 88,8%, to competitive advantage.
Keywords: Strategic Planning, Performance, Competitive Advantage

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Detail Information
Series Title
An Analysis on the Effect of Strategic Planning Towards Company Performance in the Effort of Creating Competitive Advantages
Call Number
-
Publisher
IISTE : European Journal of Business and Management.,
Collation
1-8
Language
English
ISBN/ISSN
ISSN 2222-2839
Classification
Ekonomi Manajemen
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol 11, No 35
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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