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Pengaruh Daya Tarik Perusahaan, Reputasi Perusahaan, dan Rekrutmen Online Terhadap Minat Melamar Kerja Generasi Y dan Z Muslim Pengguna Platform Tik-Tok Pada PT Kelas Digital

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Abstract

This research aims to determine the influence of company attractiveness, reputation and online recruitment on
interest in applying for work using the Tik-Tok application. The population used is GENERATION Y AND Z
Muslims aged between 15 and 41 years who use the Tik-Tok application. From the results of these calculations,
a sample of 96 people were obtained as respondents. The research was carried out using multiple linear
regression analysis tests. Based on the test results, it can be concluded: Company attractiveness has a positive
influence on interest in applying for work, company reputation has a positive influence on interest in applying for
work, online recruitment has a positive influence on interest in applying for work.

Keywords: Company Attractiveness, Reputation, Online Recruitment, Interest in Applying for Job

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Detail Information

Series Title

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Call Number

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Publisher

: Jurnal Ilmiah Ekonomi Islam., 2024

Collation

978-981

Language

Indonesia

ISBN/ISSN

2579-6534

Classification

Ilmu Manajemen

Content Type

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Media Type

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Carrier Type

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Edition

Vol. 10 No. 1

Subject(s)

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Specific Detail Info

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Statement of Responsibility

Jurnal Ilmiah Ekonomi Islam

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