Text

FormulasiStrategiBersaing di KafedanAngkringan Nu LaharjoMojokerto

---

FORMULASI STRATEGI BERSAING DI KAFE DAN ANGKRINGAN NU LAHARJO MOJOKERTO
ABSTRACT


The purpose of this study was to identify a SWOT analysis and formulate a business strategy using the IFE and EFE matrix, as well as the Grand Strategy matrix at the Café and Angkringan Nu Laharjo Mojokerto. The benefits of the research are identified SWOT analysis and strategy formulation can be used as a measure in future business planning. The research used is qualitative research, while the data analysis technique uses descriptive analysis, namely describing the data collected using SWOT analysis, IFE and EFE matrix, and the Grand Strategy matrix. The results show that the SWOT analysis is identified, the IFE and EFE matrices have a positive total score, and the Grand Strategy matrix shows that Nu Laharjo Café and Angkringan are in a strategic and good position.





Keywords : Strategy Formulation, SWOT Analysis, IFE and EFE Matrix, Grand Strategy Matrix

---

Availability

No copy data

Detail Information

Series Title

FormulasiStrategiBersaing di KafedanAngkringan Nu LaharjoMojokerto

Call Number

-

Publisher

UNIVERSITAS MUHAMMADIYAH GRESI : JurnalRiset Entrepreneurship., 2021

Collation

Hal : 9-18

Language

Indonesia

ISBN/ISSN

E-ISSN: 2621-153X

Classification

manajemen

Content Type

-

Media Type

-

Carrier Type

-

Edition

Volume 04 Nomor 2

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment