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Analysis of External Factors on MSME Performance Through Internal Factors (Case Study on Embroidery MSMEs in Mojokerto District)
A B S T R A C T
This research was conducted to test the influence of external factors on the
performance of MSMEs through internal factors with a case study carried out on
embroidery MSMEs in Mojokerto Regency. This research uses external factor
variables consisting of aspects of government policy and aspects of the role of related
institutions as exogenous variables. The mediating variables in this research are
internal factors which include capital aspects, market and marketing aspects and
human resource aspects. Meanwhile, the endogenous variable in this research is the
Performance of Embroidery MSMEs in Mojokerto Regency. The research population
used was embroidery MSMEs in Mojokerto Regency which are members of the
Mojokerto Regency Embroidery Entrepreneurs Association (ASPENDIR) totaling 60
embroidery MSMEs in Pasuruan Regency with the sampling method used was the
census method. External factors also have a significant influence and are positively
related to the internal factors of embroidery MSMEs in Pasuruan Regency. Internal
factors have a significant influence and are negatively related to the performance of
Embroidery MSMEs in Mojokerto Regency. Meanwhile, the influence of external
factors on the performance of MSMEs through Internal Factors is significant but has
a negative relationship
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