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ANALYSIS OF VARIABLES OF PRICE AND QUALITY PRODUCT TO INFLUENCING A CONSUMER'S DECISION TO BUY TENGGIRI CRACKERS IN MOJOKERTO CITY

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Abstract
Many crackers are used as alternative food before eating by consumers. Crackers themselves have their own appeal for
consumers to determine purchasing decisions. Two important factors that can influence purchasing decisions are price
and product quality. Producers must be able to set prices in accordance with the value and quality of existing products,
because quality affects the selling price of mackerel crackers and can win competition between other mackerel cracker
producers. Respodents are set at 100 consumers. Non probability sampling method with accidental sampling technique
will be used to take the sample. Tests carried out using SPSS 24 for windows. Multiple linear regression will be used for
the analysis tool. The conditions set as respondents are all consumers who consume mackerel crackers. Researchers
conducted a survey with the aim of obtaining how each respondent thinks of the price and quality of the product against
the decision to purchase mackerel crackers. The results showed that the price and quality of the product had a
significant positive effect on the decision to purchase mackerel crackers.
Key Words: price, product quality and purchasing decisions

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Detail Information

Series Title

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Call Number

0812332818799

Publisher

India : IOSR-JEF., 2021

Collation

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Language

English

ISBN/ISSN

2321-5933

Classification

Management

Content Type

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Media Type

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Carrier Type

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Edition

Vol 12 Issue 1 Series IV (Jan-Feb 2021)

Subject(s)

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Specific Detail Info

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Statement of Responsibility

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