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Empowerment of Micro, Small, Medium Enterprise (MSME) Using SWOT Analysis

Empowerment of Micro, Small, Medium Enterprise (MSME)
Using SWOT Analysis

Abstract
MSMe (Micro, Small, and Medium Enterprises) become a vessel proven quite productive in reducing
unemployments. This labor-intensive business does not require specific prerequisites i.e. education level,
employee expertise with relatively-low business capital requirement, and simple technology uses. This sector holds
crucial roles in the improvement of gross domestic product (GDP) for Indonesian economy. This study aimed to
identify, analyze, and describe the growth of MSMe in Malang City. As an explorative study with descriptivequalitative approach using SWOT analysis tool, this study found—based on SWOT analysis developed into IFASEFAS matrices, TOWS matrix, and SWOT Cartesian Diagram—the most suitable strategy is the S-T Strategy
located on the quadrant IV of the diagram. This is a strategy that employs strength factors to overcome threat
factors. Therefore, the strategy implementation is through improvements of MSMe’s products in order to compete
with products in other places by continuously innovating unique product advantages.
Keywords: MSMe Empowerment, Creative Economy, SWOT Analysis

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Detail Information
Series Title
Empowerment of Micro, Small, Medium Enterprise (MSME) Using SWOT Analysis
Call Number
Ekonomi Manajemen
Publisher
IISTE : European Jurnal of Business and Management.,
Collation
64-74
Language
English
ISBN/ISSN
ISSN 2222-2839
Classification
Ekonomi Manajemen
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol 13, No 8
Subject(s)
Empowerment of Micro, Small, Medium Enterprise (MS
Specific Detail Info
-
Statement of Responsibility
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