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Mojokerto Marketplace Determinants of Product Reviews, Convenience, Trust, and Price on Purchase Decisions on Shopee

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Mojokerto Marketplace Determinants of Product Reviews,
Convenience, Trust, and Price on Purchase Decisions on Shoppe

ABSTRACT
Purpose: The goal of this study is to discover how the Shopee Mojokerto market's consumers make purchasing
decisions in relation to product ratings, convenience, trust, and pricing.
Design/methodology/approach: A good illustration of quantitative research is this. A purposive sampling
technique was used to interview 100 respondents for this study's sample. The data analysis approach employs
multiple linear regression analysis, t-tests, and F-tests. SPSS 21 is used to do the computations.
Findings: The test results reveal that in the Shopee market in Mojokerto, convenience, trust, and price have a
favorable and considerable influence on purchasing decisions, but product dimensions have minimal effect. The
primary factor influencing Mojokerto Shopee purchases is easy.
Paper type: Research paper
Keyword : Ease, Product Reviews, Price, Purchase Decision, Trust

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Detail Information

Series Title

Mojokerto Marketplace Determinants of Product Reviews, Convenience, Trust, and Price on Purchase Decisions on Shopee

Call Number

-

Publisher

Univertas Narotama Surabaya : International Journal of Entrepreneurship and Business Development (IJEBD)., 2023

Collation

190-200

Language

English

ISBN/ISSN

ISSN : 2597 (online)

Classification

Ekonomi Manajemen

Content Type

-

Media Type

-

Carrier Type

-

Edition

Volume 06 Number 01

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

International journal of Entrepreneurship and Business Development

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