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Pengaruh Citra Merek, Kepercayaan, dan Harga Terhadap Kepuasan pelanggan Pengguna Jasa Grab di kota Mojokerto

PENGARUH CITRA MEREK, KEPERCAYAAN, DAN HARGA TERHADAP
KEPUASAN PELANGGAN PENGGUNA JASA GRAB DI KOTA MOJOKERTO

Abstract
The purpose of this study is to test and prove empirically: (1) Do brand image, trust
and price simultaneously affect customer satisfaction of Grab service users in Mojokerto
City. (2) Does brand image affect customer satisfaction of Grab service users in Mojokerto
City. (3) Does trust affect customer satisfaction of Grab service users in Mojokerto City. (4)
Does the price affect the customer satisfaction of Grab service users in Mojokerto City. The
population in this study is Mojokerto City residents who are at least 19 years old and already
have a job. The number of samples was 96 respondents and the sampling technique used was
accidental sampling. The study used multiple linear regression analysis. The results of this
study indicate that: (1) Brand image, trust and price simultaneously have a significant effect
on customer satisfaction for Grab service users in Mojokerto City. (2) Brand image has a
significant effect on customer satisfaction of Grab service users in Mojokerto City. (3) Trust
has a significant effect on customer satisfaction for Grab service users in Mojokerto City. (4)
Price has a significant effect on customer satisfaction for Grab service users in Mojokerto
City.
Keywords: Brand Image, Trust, Price, and Customer Satisfactio

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Detail Information
Series Title
Pengaruh Citra Merek, Kepercayaan, dan Harga Terhadap Kepuasan pelanggan Pengguna Jasa Grab di kota Mojokert
Call Number
-
Publisher
Fakultas EKonomi Universitas B : Jurnal Ekonomi Manajemen dan Sosial (Jemes).,
Collation
30-39
Language
Indonesia
ISBN/ISSN
e-issn : 2622-6898
Classification
Ekonomi Manajemen
Content Type
-
Media Type
-
Carrier Type
-
Edition
Vol.5 No 2
Subject(s)
Pengaruh Citra Merek, Kepercayaan, dan Harga Terha
Specific Detail Info
-
Statement of Responsibility
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