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The Effect Of Service Quality, Digital Marketing And Brand Image On Customer Satisfaction

Globally, the development of the hospitality industry is significant. This is happening in line with the increasing number of customers and the number of similar industry players. This condition certainly raises competition from competitors, especially in the current digital era. Therefore, in order to become a successful hotelier, it requires a new approach and understanding, especially in terms of customer satisfaction. Roles based on service quality, digital marketing and brand image will be known from this study. The explanatory type is applied as the type of research used in this study. In the Mojokerto Trawas area there is one hotel that will be observed. It was calculated that within a period of approximately three months the researchers managed to collect 100 respondents and the respondents would also be used as research samples. The approach through multiple linear analysis will be the data analysis technique. Several steps were carried out in a coherent manner to analyze the data starting from descriptive statistics, instrument testing which means there are validity and reliability tests, multiple linear regression analysis, R2test or coefficient of determination and there are also t tests and F tests. From the results of this study,it was proven that the three independent variables had a real role in shaping customer satisfaction.Keywords: service quality, digital marketing, brand image, customer satisfaction, hospitality industry.

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Detail Information
Series Title
The Effect Of Service Quality, Digital Marketing And Brand Image On Customer Satisfaction
Call Number
Manajemen.
Publisher
Metromedia : Studi Ilmu Sosial Indonesia.,
Collation
Halaman : 59-72
Language
English
ISBN/ISSN
2808-4470
Classification
Manajemen.
Content Type
-
Media Type
-
Carrier Type
-
Edition
VOL. 2 NO. 2
Subject(s)
The Effect Of Service Quality, Digital Marketing A
Specific Detail Info
-
Statement of Responsibility
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