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THE EFFECT OF PRICE PERCEPTION, SERVICE QUALITY, AND PRODUCT DIVERSITY ON SUPERINDO CUSTOMER LOYALTY IN SURABAYA

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This study aims to examine the effect of price perception, service quality, and product diversity on customer loyalty. The object of the research was conducted at Superindo in the city of Surabaya. This researchuses accidental sampling technique and the sample is 100 respondents. The findings of this study are (1) price perception has a significant effect on customer loyalty; (2) service quality has no significant effect on customer loyalty; (3) product diversity has a significant effect on consumer loyalty; (4) perception of price, service quality, and product diversity simultaneously have a significant effect on customer loyalty.Keywords: price perception, service quality, product diversity, customer loyalty.

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Series Title

THE EFFECT OF PRICE PERCEPTION, SERVICE QUALITY, AND PRODUCT DIVERSITY ON SUPERINDO CUSTOMER LOYALTY IN SURABAYA

Call Number

pemasaran.

Publisher

Metromedia : Journal of Science, Technology and Society (SICO)., 2020

Collation

Halaman : 29-36

Language

English

ISBN/ISSN

2964-4410

Classification

pemasaran.

Content Type

-

Media Type

-

Carrier Type

-

Edition

VOL. 1 NO. 1

Subject(s)

-

Specific Detail Info

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Statement of Responsibility

Journal of Science, Technology and Society (SICO)

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