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Medical Prouducts and Environmentally Friendly Purchase Intention : What is the Role of green Consumers Behavior, Environnment concern, and recyle behavior?

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INTRODUCTION
According to Gan et al. (1), in the digital era and globalization, environmental preservation is
a priority for various countries in the world, including Indonesia. Sustainable development is a
conscious and planned effort that combines aspects of the social and economic environment in a
development strategy to ensure the integrity of the environment, the safety of welfare capabilities,
and the quality of life of present and future generations. The program is an effort to improve
the quality of life of the community, while still paying attention to environmental sustainability.
Sustainable development can be successful with the support of all components of society. Efforts
that have been made by the government and the community, in the field of business, and efforts
to preserve the environment are realized by implementing go green in various fields, namely
marketing, production, and finance. In the household sector, consumers are known as green
consumers. According to Pruša and Sadílek (2), green consumers are defined as individuals who
make purchases by first thinking about the impact on the environment of the goods they consume.
According to Yunarsih et al. (3), the behavior of consumers who care about the environment will
be motivated to consume environmentally friendly products. Behavior based on concern for the
environment or green consumer behavior is reflected by individual behavior when looking for,
using, evaluating, and disposing of products, while product purchase decisions by consumers are
often based on their attitude to the environment (environmental attitude). Attitude is one of the
factors that affect environmental quality and is the most consistent explanatory factor in predicting
consumer readiness to pay for environmentally friendly products.

Keywords: green consumers behavior, concern environment, recycle behavior, purchase intention, medical
products, eco-friendly

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Series Title

Medical Prouducts and Environmentally Friendly Purchase Intention : What is the Role of green Consumers Behavior, Environnment concern, and recyle behavior?

Call Number

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Publisher

National Library of Medicine : Frontiers in Public Health., 2022

Collation

Halaman : 1-4

Language

English

ISBN/ISSN

ISSN : 35937231

Classification

Manajemen

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Edition

Vol. 10 (2022)

Subject(s)

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Specific Detail Info

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Statement of Responsibility

Frontiers in Public Health

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