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Pengaruh Media Sosial, Harga dan Kualitas Produk Terhadap Minat Beli Konsumen di Caption Home Mojokerto

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Caption Home Mojokerto is a business engaged in home decoration. The products sold are premium qualitysuch asbed linen, carpets, prayer mats, pillows, etc. The aim of this study is to determine the partial and simultaneous effect of social media variables, price, and product quality on consumer buying interest. The research methodis to use quantitative methods with sampling techniques using probability sampling. By using SPSS version 25, the measurements carried out were validity test, reliability test, T test, F test, and R² test. The results of the study explain that the variables of social media, price, and product quality have a significant influence on consumer buying interest partially and simultaneously. This research is expected to help Caption Home Mojokerto in increasing consumer buying interest through online sales on social media, pricing strategies, and product quality.Keywords:Consumer Buying Interest, Social Media, Price, Product Quality

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Series Title

Pengaruh Media Sosial, Harga dan Kualitas Produk Terhadap Minat Beli Konsumen di Caption Home Mojokerto

Call Number

Pemasaan

Publisher

Universitas Putra Indonesa YPT : Jurnal Ekobistek., 2023

Collation

495-499

Language

Indonesia

ISBN/ISSN

2527-9483

Classification

Pemasaan

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 12 No. 1

Subject(s)

Pengaruh Media Sosial, Harga dan Kualitas Produk T

Specific Detail Info

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Statement of Responsibility

Jurnal Ekobistek

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