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Mojokerto Marketplace Determinants of Product Reviews, Convenience, Trust, and Price on Purchase Decisions on Shoppe

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Mojokerto Marketplace Determinants of Product Reviews, Convenience, Trust, and Price on Purchase Decisions on Shoppe
ABSTRACTPurpose: The goal of this study is to discover how the Shopee Mojokerto market's consumers make purchasing decisions in relation to product ratings, convenience, trust, and pricing.Design/methodology/approach: A good illustration of quantitative research is this. A purposive sampling technique was used to interview 100 respondents for this study's sample. The data analysis approach employs multiple linear regression analysis, t-tests, and F-tests. SPSS 21 is used to do the computations.Findings: The test results reveal that in the Shopee market in Mojokerto, convenience, trust, and price have a favorable and considerable influence on purchasing decisions, but product dimensions have minimal effect. The primary factor influencing Mojokerto Shopee purchases is easy.Paper type: Research paperKeyword : Ease, Product Reviews, Price, Purchase Decision,Trust

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Detail Information

Series Title

Mojokerto Marketplace Determinants of Product Reviews, Convenience, Trust, and Price on Purchase Decisions on Shoppe

Call Number

Manaemen

Publisher

International Journal of Entre : International Journal of Entrepreneurship and Business Development (IJEBD)., 2023

Collation

Halaman:190 - 200

Language

English

ISBN/ISSN

ISSN : 2597-4750

Classification

Manaemen

Content Type

-

Media Type

-

Carrier Type

-

Edition

Vol. 6 No. 1

Subject(s)

Mojokerto Marketplace Determinants of Product Revi

Specific Detail Info

-

Statement of Responsibility

International Journal of Entrepreneurship and Business Development (IJEBD)

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