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Analysis of Variables of Price and Quality Product to Influencing a Consumer's Decision to Buy Tenggiri Crackers in Mojokerto City


Analysis of Variables of Price and Quality Product to Influencing
a Consumer's Decision to Buy Tenggiri Crackers in Mojokerto
Elia Sjachriatin
, Budi Utomo
City , Surjo Hadi
University of Mayjen Sungkono Mojokerto
University of Mayjen Sungkono Mojokerto
, Fajar Purwanto
Abstract
Many crackers are used as alternative food before eating by consumers. Crackers themselves have their own appeal for
consumers to determine purchasing decisions. Two important factors that can influence purchasing decisions are price
and product quality. Producers must be able to set prices in accordance with the value and quality of existing products,
because quality affects the selling price of mackerel crackers and can win competition between other mackerel cracker
producers. Respodents are set at 100 consumers. Non probability sampling method with accidental sampling technique
will be used to take the sample. Tests carried out using SPSS 24 for windows. Multiple linear regression will be used for
the analysis tool. The conditions set as respondents are all consumers who consume mackerel crackers. Researchers
conducted a survey with the aim of obtaining how each respondent thinks of the price and quality of the product against
the decision to purchase mackerel crackers. The results showed that the price and quality of the product had a
significant positive effect on the decision to purchase mackerel crackers.
Key Words: price, product quality and purchasing decisions


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Detail Information
Series Title
Analysis of Variables of Price and Quality Product to Influencing a Consumer's Decision to Buy Tenggiri Crackers in Mojokerto City
Call Number
Pertanian
Publisher
IORS Journal : IORS Journal.,
Collation
Hal : 17-23
Language
English
ISBN/ISSN
e-ISSN: 2321-5933
Classification
Pertanian
Content Type
-
Media Type
-
Carrier Type
-
Edition
Volume 12
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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