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Can Traditional Markets Became Online Market

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—In this era of the coronavirus pandemic, all fields
are experiencing changes. Including the world of economy and
business, especially in marketing. The movements are very
dynamic. A businessman must be required to have innovative
creativity. These changes affect all human activities as
consumers, in which consumers are an important element and
need to get attention in the business world. Consumers as users of
goods and services always have considerations in deciding
purchases, among others in choosing a product brand, facilities
and service quality. The basis for successful marketing is
understanding consumer needs, therefore a company must
develop an effective strategy to support attractive offerings for
the target market. In this all-digital era, all consumer needs must
be available and served quickly, easily accessible and obtained,
clean and hygienic according to health protocols, at that time
producers are also competing to immediately take this market
segment and provide the best service. This study aims to
determine the information literacy of changes in consumer
behaviour from traditional markets affected by the Coronavirus
outbreak to the online market. This research uses a literacy study
method in which data is collected from libraries, reading, taking
notes and processing research materials. Coronavirus has a very
broad impact on the fate of traders and traditional market
business actors because their turnover has dropped dramatically,
getting around this problem, many traders use digital marketing
applications. By cooperating with service providers between
goods. this strategy is to attract potential buyers in the online
market.
Keywords—traditional market, online market, coronavirus

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Detail Information

Series Title

Can Traditional Markets Became Online Market

Call Number

Pemasaran.

Publisher

Atlantis Press : Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBP., 2021

Collation

Halaman : 260-262

Language

English

ISBN/ISSN

10.2991/aebmr.k.210928.050/2352-

Classification

Pemasaran.

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Can Traditional Markets Became Online Market

Specific Detail Info

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Statement of Responsibility

Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020)

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