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Determinants Costomer Loyalty : Price Perception, Promotion, and Service Quality

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The purpose of this study is to ascertain the impact of price perception, promotion, and service quality on
customer loyalty at Sanrio Mojokerto supermarkets. This study is an example of a survey study. The people
who shop at Sanrio Mojokerto supermarkets make up the study's demographic. A sample of 100 participants
was acquired using the incidental sampling technique in this investigation. The questionnaire used for data
collection has undergone validity and reliability testing. Multiple linear regression analysis is the data
analysis method used to determine whether the research hypothesis is true. The findings demonstrated that
consumer loyalty at Supermarkets Sanrio Mojokerto was positively and significantly impacted by price
perceptions, promotion, and service quality

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Detail Information

Series Title

Determinants Costomer Loyalty : Price Perception, Promotion, and Service Quality

Call Number

-

Publisher

Universitas Merdeka Surabaya : Journal of Economic accounting and Managemet Science., 2023

Collation

160-175

Language

English

ISBN/ISSN

ISSN: 2685 – 9696

Classification

Pemasaran.

Content Type

-

Media Type

-

Carrier Type

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Edition

Vol. 4 No. 2

Subject(s)

Determinants Costomer Loyalty : Price Perception,

Specific Detail Info

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Statement of Responsibility

Journal of Economic Accounting and Management Science (JEAMS)

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