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The Effect of Perceived Service Quality and Price On Hotel Service User Satisfaction In Surabaya

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Basically, the main goal of a service company is customer satisfaction. Service providers through quality services and competitive price offers strive to meet the needs and satisfy service users. This needs to be observed further to find out the behavior of consumers. The purpose of this study is to determine the role of perceived service quality and price on the satisfaction of hotel service users. The study was conducted at a hotel in Surabaya. As for the sample of this study are consumer service users who have stayed at the hotel. There are 100 respondents. Multiple linear regression analysis tool. The research findings state that perceived service quality has a significant role in customer satisfaction. Price also has a real role in customer satisfaction. Both simultaneously have an impact forming customer satisfaction.Keywords: perceived service quality, price, hotel rate, customer satisfaction, hotel industry.

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Detail Information

Series Title

The Effect of Perceived Service Quality and Price On Hotel Service User Satisfaction In Surabaya

Call Number

-

Publisher

Metromedia : Journal of Science, Technology and Society (SICO)., 2021

Collation

Halaman : 19-24

Language

English

ISBN/ISSN

2964-4410

Classification

Manajemen

Content Type

-

Media Type

-

Carrier Type

-

Edition

VOL. 2 NO. 2

Subject(s)

The Effect of Perceived Service Quality and Price

Specific Detail Info

-

Statement of Responsibility

Journal of Science, Technology and Society (SICO)

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