The development of the business world today is very rapid. This makes business people
have to compete with others to get more consumers. Business actors must remain more
innovative and creative…
Edition
Vol. 2 No. 1
ISBN/ISSN
pISSN 2962-9012 eISSN 2807-917
Collation
Halaman : 35-46
Series Title
THE EFFECT OF PRICE PERCEPTION, PRODUCT DIVERSITY, SERVICE
QUALITY AND STORE IMAGE ON PURCHASE INTENTION IN BREAD
PRODUCTS